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Explore the Higher Logic Blog:Online CommunityMarketing Automation

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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

Item specifics

New: A brand-new, unused, unopened, undamaged item (including handmade items). See the seller's ... Read moreabout the condition
Size: 6in.


“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. TY Whisper Fawn Beanie Baby Stuffed PlushTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.Magic Johnson Los Angeles Lakers 1988 Kenner Starting Lineup Figurine PRISTINE They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.1999 Vulpix with printed error.

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Good Smile Steins Gate Rintarou Okabe Figma Action Figure Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.Hot Toys AMC027 Molly (Harley Quinn Disguise) MASQUERADE VERSION

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?Inch the Inchworm (Yarn antennas) - Ty Beanie Baby RARE 9-3-95 5th Gen GOOD COND
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Gi joe action force Hit & Run AFA 85 Series 7 1988 Vintage
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

NEW UNOPENED SET OF 3 MCFARLANE ANIMATION SERIES AKIRA THRONE, KANEDA, JOKERTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Mythic Legions Advent Decay GADRIEL Four Angel NEW Horsemen of vpasoh2959-Comic Book Heroes

Written by Lot of Mine Craft Hangers Toy on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Vintage Action Figure Weapons Lot - He-Man Shogun Warriors Gi Joe Transformers A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Transformers 2006 Botcon Axalon Optimus Primal PAPERWORK ONLYRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.The Movie X X larger cel videos Japan bag F S Authentic

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.PSA 7 BASE SET BLASTOISE Pokemon Card You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. 1 200 X-37B ORBITAL TEST VEHICLE 1 24You need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.LEGO 4982 - SpongeBob Squarepants - Mrs. Puff's Boating School w BOX - 2007It will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.DC Comics ARTFX+ PVC Statue 1 10 Joker (The New 52) 19 cm - - Kotobukiya

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Mythic Legions Advent Decay GADRIEL Four Angel NEW Horsemen of vpasoh2959-Comic Book Heroes

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