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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

 

“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. Life Like 7095 Southern Pacific 4077 GP-20 Diesellok n 1 160 OVP Y27 åTechnology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.2-in-1 Vacuum Cleaner. PLAYGO. Free Delivery They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.Roco Minitanks 866,HO Gauge, Heavy duty 12 wheel bogie flat wagon with Tank

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.SPARK - 1 43 - ALPINE - RENAULT M64 - LE MANS 1965 - S5487

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?NEW Flufflings Interactive Talking Furry Fluffy Pet Purple Friend Purple USA
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?Benetton Ford B 193B, ONYX 5015B Jos Verstappen,1 24
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

2 Nerf Phoenix LTX Lazer Tag Guns 2008 Laser gold bluee Shotgun Attachment TigerTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Written by Cb13-0, 5 x Roco h0 DC Switch 42488 WL 10 + 42489 WR 10 without on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?1 18 Holden VE Commodore - GRM (L.Holdsworth) 2009 Biante B18301L A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Kyle Larson Autographed 2014 1 24 Action RWV Target Cartwheel CaliforniaRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.Fleischmann N DB 218 302-8 Digital runs and light OK dirt scratches without OVP

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read

 

In today's global economy, you're no longer competing with just the businesses in your town.Arnold N HN4272+ HN4274 - Set of Trenhotel Talgo Vintage IV - New You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Post War Lionel Lines - BUCYRUC ERIE Crane WOBYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.K-Line K641-9025 TCA Charter Membership kids' club carIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.Jimmie Johnson 2006 Lowe's First Championship Elite

So how do you create a great customer service experience that puts you on the right side of these statistics?

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Miniature totgold import doll daitotgold-rare collection japan-ghibli vpqoec2634-New toy

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