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Written by Tom Lehman on May 16, 2019 at 9:08 AM | 4 minute read

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Used: An item that has been used previously. See the seller’s listing for full details and description of ... Read moreabout the condition


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“Digital transformation” is leaving no stone unturned. Its effects aren’t limited just to big consumer brands like Amazon, Netflix Uber. KESS MODEL KS43014051 MASERATI 3500 GT FRUA COUPE' 1961 RED ED.LIM.PCS 250 1 43Technology has changed how people travel down the path toward membership at your association, and how they engage with your association if or when they join.

A member’s experience with your association or nonprofit used to look different.ATHEARN HO SCALE C44-9W GE.DEMO POWERED They might hear about you through a direct mail flyer, send in a check to join, and attend a conference once a year. That was association membership. Their journey to joining your association was linear and sequential.LOCOMOTORA DIESEL LIFE LIKE,182 94,UNION PACIFIC 2047,ESCALA HO.

Now, they come to your association at various stages of the funnel, or the member/buyer’s journey. And along the way, they expect a different experience from what was the norm 20 years ago.

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Model Kit Bottle Craft Animal Dino Diorama Vintage Rare Written by Elizabeth Bell on May 14, 2019 at 8:41 AM | 8 minute read

No matter the reason for the change, anyone who has grown an online community to maturity can tell you that the thought of moving that community to a new platform is enough to keep a person up at night.3 Pixters color Electronic Learning Handheld Game Systems With 2 Cases & Games

There are logistical and personal challenges to migrating an entire community, like:

  • What if engagement totally dies?AVE CAESAR Board Game (English Language)
  • What if we lose all the activity from our old community when we transition?
  • What if members don’t move?QuEmpire 14x Counter & Loyalty Dice for Magic The Gathering and other games CCG
  • What if members start their own rogue communities because they hate our new platform?

But whatever your worries are, moving your community could be what it needs to become even better.

NEW NCE Computer Interface, Power Cab to USB USB Interface FREE US SHIPTo get you to that new, better place, there are some strategic elements to think about as you transition your community from one platform (be it social media, a different company, or a listserv) to another.

We’re here to help you meet your goals while avoiding these pitfalls.

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Spur SCALE GAUGE ELECTRIC LOCOMOTIVE Z Marklin vpqoec1767-Locomotives

Written by Busch JFK Mercedes Benz 300 HO Scale 1 87 on May 9, 2019 at 10:53 AM | 5 minute read

Do you have a Customer Advisory Board (CAB) or customer advisory council?Super Cool 1952 American Flyer Electric Train Catalog A lot of software companies do. It’s one of those boxes that you check because you know it’s a best practice.

But something else that’s common is when companies check the CAB box just to have one, but don’t end up doing much with it (likely because of the workload it takes to manage). Ratio 540 HO Locomotive Servicing Depot KitRather than becoming the product and customer experience-changing entity that it has the potential to be, many CABs go into hibernation, never to be heard from again.BIZARRE BZ322 MATRA DJET MONTE CARLO 1967 1 43 RESIN MODELCAR

It’s time to change that. It’s time to mobilize your CAB for action.

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Written by Nick Mignogna on May 1, 2019 at 10:14 AM | 9 minute read


In today's global economy, you're no longer competing with just the businesses in your town.Judges Guild Classic Reprint Collection (4 adventure modules) AD&D 1st Edition You're competing around the world, and you may offer similar products and services to half a dozen other vendors, maybe more. Vintage 1981 Stats Pro Football The Game Of Professional FootballYou need a way to differentiate yourself outside of product and price, which can only be tweaked so much.

Smart businesses that find themselves in this situation turn to customer support as the differentiator.

Excellent customer service and support are highly effective ways to stand out because they also build loyalty among your customers.Catan 5th Edition Traders & Barbarians GameIt will often cause them to select you for renewals and recommend you even if your prices are higher than the competition. Just consider these stats:

Clearly, there’s a major divide between perception and a hard reality.LIONEL 6-32988 Operating Control Tower with Lionel Flag.

So how do you create a great customer service experience that puts you on the right side of these statistics?

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